WordPress SEO is a lot easier than people think. How many times do you search on Google and click onto page two of the results? Probably never. If you want your website to be found on search engines then you have to optimise it for the correct search results. This is called SEO (search engine optimisation). This article is here to help you achieve this on your pay monthly website.
Although Google’s search algorithm is constantly changing, one thing it will always do is check to see whether your website is relevant and has the authority to display for a search term. This is why you when you search for “builders in Manchester” you won’t ever see a website for a dressmaking business in London.
Here are the main 10 factors Google looks at when deciding whether your website has the authority and relevance to display for a search term:
- Site Age
- Active Content
- Load Times
- Social Interaction
- Search Relevance
- Direct Google Searches
- Click Through + Bounce Rate
There are many tips and tricks to help increase your WordPress SEO and therefore make your website perform better. In this article our aim is to help you increase your website’s authority and relevance to help you rank higher, get more hits and therefore potentially generate more business.